Double Coin and CMA, a leading tire manufacturer and marketer, is pleased to announce the promotion of Patrick Etheridge to Original Equipment/National Account Manager and the addition of Luis Garay as Regional Sales Manager.
Mr. Etheridge has been promoted to Original Equipment and National Fleet Manager and will oversee Double Coin’s truck tire sales into North America's OEM and Fleet channels. Previously, Patrick was Regional Sales Manager for Double Coin in the Mid-South/Rocky Mountain Region and has over 33 years of commercial tire experience. He is based in Knoxville, Tennessee.
As a 17-year industry veteran, Mr. Garay has extensive experience in product research while developing business with distribution partners. Previously, at K&M Tire Inc., Luis specialized in AG and OTR sales, growing dealer networks, and leading training programs. He also worked in the servicing dealer network with GCR Tire, a division of Bridgestone Firestone and Beasley Tire to further sales and meet attainment targets. Mr. Garay is based in Victoria, Texas.
"Luis and Patrick bring a wealth of experience and a strong commitment to excellence that aligns with CMA and Double Coin’s vision for growth," said Aaron Murphy, senior vice president of Double Coin. "Their leadership and expertise will strengthen and expand our presence within key regional territories and the OE and Fleet segments.”
